Three engineers. Ten years.
One stubborn idea about software.
We met in engineering college. Different specialisations, same instinct: that the software being sold to small and mid-sized businesses in our region didn’t fit the businesses it was being sold to.
In 2016, we started Dlux Automations out of a single room in Thrissur. Five years in, the work had followed our clients across the Arabian Sea, so we opened HSA General Trading LLC in Business Bay to anchor the GCC side of the operation.
Today the two entities run as one studio under the HSA brand. We build cloud-native systems for telecom, manufacturing, automotive, healthcare, retail and trading businesses — from small utilities to enterprise platforms, each one shaped to how the client actually works.
The three people who run the floor.
Translates messy operational reality into clean delivery plans. Runs the project floor.
Architects the systems, leads engineering, and personally trains every client team that goes live.
First conversation, last conversation. Owns the relationship from discovery through long-term partnership.
One studio, two licences.
Headquartered in Business Bay, Dubai. Active markets: UAE, Saudi Arabia, and — from 2026 — Kuwait.
Sister entity in Thrissur, Kerala. The original delivery floor and where most of our engineering still happens.
A decade, in five marks.
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2016
Three engineering classmates open the doors in Thrissur.
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2019
First UAE clients. The Dubai office takes shape.
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2021
Cloud-first becomes a non-negotiable for every new build.
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2023
Eight industry systems shipped. Saudi Arabia goes active.
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2026
Kuwait operations open. Brand consolidates as HSA.
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